Too Loud? Good. The Eklektik Mama Rebrand You Didn’t Know You Needed
Why the Hell Did I Rebrand Eklektik Mama?
Because motherhood deserves more.
More honesty. More laughter. More rights. And a hell of a lot less of the faux-sisterhood, beige brunches, and passive-aggressive WhatsApp groups that pretend to ‘support mums’ while actually draining what’s left of your will to live.
I was fed up with women being sidelined, told to tone it down, or shoved into spaces where we’re expected to smile politely while our insides scream. Nope. Not anymore.
Eklektik Mama was never meant to be just another mum group.’ This rebrand is me saying out loud what we all know: modern motherhood is messy, hilarious, political, exhausting and brilliant—often all in the same five minutes. And we deserve a community that gets that.
The Dragonfly
Our emblem is the dragonfly. Why? Because it’s a reminder to kill them with kindness.
Every woman, every mum, is fighting a battle you might not see. At Eklektik Mama, we approach each other with support, humour, and a listening ear. We swear, we cry, we don’t always breathe with the stress of raising children (and raising ourselves along the way). We hug hard and listen harder. And we don’t blink when someone says, ‘motherhood is a kick to the d*ck.’
That’s the culture we’re building — messy, real, compassionate and loud.
My Story (aka: Billy No Mates With Twins)
Three years ago, I landed in Abu Dhabi with my family. Not long after, I got pregnant with twins. Suddenly, I had a 6-year-old, a 4-year-old, two tiny newborns and a social life that had completely vanished (along with my core strength).
When I finally crawled out of the baby bubble, I looked around and realised… I didn’t really know anyone. I was Billy No Mates, Googling “mum friends Abu Dhabi” while holding two nappies, a baby monitor and a lukewarm cup of coffee.
And that’s when it hit me: if I was feeling this lost, other expat mums definitely were too. So I built the thing I desperately needed myself — a space to find genuine connection, to laugh without apology, and to say the hard bits of motherhood out loud without judgement.
That’s my mission now: no mum left behind.
The Hard Bit: The Why
Here’s something that I still find hard to share but know it’s important to talk about: when I was pregnant with Erik, I developed perinatal depression. It went undiagnosed for two years, until I was pregnant with Darcy. By then, I was deep in it — and it took medication, therapy, and professional support to get me through.
One of the biggest lessons I learned? Modern motherhood can be incredibly lonely.
We can do the group classes, the fresh air walks, the therapy, the exercise — all of which help. But if we don’t have access to a space where we can say the unsayable, if we don’t have other mums who can celebrate both our wins and our losses, who we can eat with, drink with, and message at 2am when it’s all falling apart — then what’s the point?
So, Who (the F) Are We Now?
Eklektik Mama is more than a mum group — it’s a cultural platform and community for modern motherhood.
We:
Host events that don’t suck – BYOBaby breakfasts, mama nights out, sweaty MaMA Fit classes (with childcare built-in).
Drop merch that makes you laugh-cry – because sometimes a sarcastic tote bag is the therapy you can actually afford.
Spark conversations mums actually care about – from mum rage to the mental load to why we need a trophy for surviving the school run in desert heat.
It’s part movement, part marketplace, part loud, unfiltered community.
Why This Matters
Because modern motherhood can feel like a lonely battlefield. And the only way through is together — swearing, crying, laughing, and occasionally screaming into a pillow at 2am.
That’s why Eklektik Mama isn’t just about events or merch — it’s about connection. About creating spaces where mums can lean on each other, celebrate each other and have the kind of fun that makes the stress a little more bearable.
That’s also why we launched Eklektik AF Membership. It’s for the mums who want more than just play dates — they want unapologetic fun, private nights out, cheeky perks, and to know they’ve always got a seat at the table (and maybe a drink in hand).
The Future Is Unhinged (and Fun)
Where are we going?
We want Eklektik Mama to grow across the UAE and, one day, into the wider GCC. More cities, more mums, more unapologetic spaces that prove motherhood doesn’t have to be muted or beige.
That’s why a franchise programme is in the works — because why stop at Abu Dhabi when we can take this rebellion everywhere?
And it won’t just be my voice leading the charge. We’ll be bringing in guest bloggers — raising the voices of women, sharing their unfiltered experiences, and shining a light on the battles, wins, and contradictions of modern motherhood.
The vision is simple: keep building spaces where mums can rant, confess, cry, laugh until it hurts, and leave feeling lighter than they came in.
Because Eklektik Mama isn’t just about surviving motherhood—it’s about rewriting it. Together. Loudly.
P.S.
If you laughed, cried or rolled your eyes in solidarity — pass it on. Forward this to your loudest mum mate. No mum left behind.
About the Author
Simone Mazloumian is the founder of Eklektik Mama, mum of four (8, 6, and twin 2-year-olds), professional chaos-juggler and unapologetically loud advocate for modern motherhood.
